RESUME

Another link to Maddy’s resume here

Experience

Interbrand, New York, NY
Consultant; Associate Consultant, Verbal Identity                                          June 2022-Present

·       Write copy for websites, social media, out of homes for Fortune 500 clients in the entertainment, airline, real estate, gaming, payments, and technology industries

·       Craft creative briefs, generate names, and develop naming strategy for leading companies in financial services, technology, CPG, airlines and more

·       Define brand feel, tone of voice, personality, and brand narratives, key messages, values and behaviors for rebrands

·       Establish brand purpose, ambition, trajectory, and moves

·       Present content regularly to clients and senior management

·       Conduct detailed market research for messaging, tone of voice and naming

·       Collaborate with strategy and design teams to bring strategy to life visually and verbally

·       Advise senior management on verbal identity both internally and for clients

·       Prepare slides for key client deliverables throughout the verbal identity practice

·       Lead verbal identity team meetings

·       Earned promotion after one year at the company

70 Faces Media, New York, NY                                  

Marketing and Editorial Assistant at The Hub                                         January 2022-June 2022

·       Wrote ad copy for virtual event listings on social media

·       Curated email newsletters with relevant content, and wrote engaging subject lines and calls to action

·       Created monthly ad budgets

Editorial Assistant at Kveller                                                                April 2020-December 2021

·       Grew Instagram audience by 10k followers

·       Designed and scheduled Instagram, Facebook, and Twitter posts

·       Wrote 2-3 articles a week about pop culture, trends, books, television

·       Copy edited articles for grammar and content

·       Designed header images for articles and Instagram

·       Hired after January and summer 2019 internships at KAN (Kveller, HeyAlma and The Nosher), received promotions from production assistant to editorial fellow to editorial assistant

Education

Cornell University, Virtual Program                    Certificate of Content Writing, March 2024                                                                                                     

Colby College, Waterville, ME                                Bachelor of Arts, May 2020 Major: English                                                                                                              Honors Thesis: Iconography of Color in Contemporary American Literature

Writing tutor, Farnham Writer’s Center

Editor-in-Chief; Copy Editor, Outside Colby Political Magazine

Middlebury School in Spain: Universidad de Córdoba, Spain               Spring Semester, 2019

Skills

  • Microsoft Office, Adobe Creative Suite, Buffer, Maropost, Later, WordPress, Google Drive, Google Analytics, Facebook Ads Manager

  • Slide-based storytelling (PowerPoint, Google Slides, Keynote) 

  • Proficiency in Spanish